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FASHION DESIGN

The process of an initial design concept to the final production phase takes approximately 18 months to 2 years. First, significant research into current fashion trends are necessary in order to successfully generate predictions of future fashion trends. Subminimal fashion designers conduct research and statistical analysis as well as examination of current fashion trend reports from expert trade groups. This in-depth information helps to indicate what fabrics, colors, and styles will become popular in a future season. Our affiliated textile manufacturers utilize these finding to begin the initial design and manufacturing of fabrics and while our designers sketch preliminary designs. After initial designs and fabrics are selected prototypes of the design with less expensive materials are generated and tested on a model to determine which modifications to the design are necessary. This aid designers to reduce the available options in the design in the final retail environment. Once the final modification have been completed samples of the clothing using the finalized materials are constructed and then marketed to clothing stores. Designs are featured at fashion shows and at select times during the year. Clothing retailers attend the fashion shows and place orders for specific items which are finally manufactured and shipped to the stores.

PROMOTIONAL EVENTS + FASHION WEEK

In order for our designers to showcase upcoming lines, we host influential fashion shows on a regular basis with the most important of which being held during Paris Fashion Week. Fashion shows for promoting new product lines and seasonal fashion are most often performed during Fashion Week which occurs twice a year in order to introduce both Spring/Summer and Fall/Winter fashions. These events typically generate interest both in terms of promotional value, exposure to significant press attentional, as well as being pivotal and instrumental in generating interest from major manufacturers and clothing distributors. Subminimal fashion showcases are always attended by leading industry professionals as well as prominent clothing retailers alike. VIP and formal invitations are sent out approximately two months before the official announcement of debut dates, and shortly thereafter tickets are available via select venues to the general public on a first come first serve basis. Press agents and photographers need to contact Subminimal at least two weeks prior to the scheduled event in order to receive their passes in time for the official event. Designers who wish to be showcased in the show can contact us via the contact form for inquires related to the event and to submit proposals in order to be included in the lineup.

MODELING

In addition to our design and promotional services, we offer in house modeling services for both photo shoots and promotional events including runway shows and designer advertisements. To inquire about modeling rates and utilizing our in house models to promote your own designer line, please submit a formal request from our contact form and one of our model coordinators will contact you immediately to set up an appointment and to discuss modeling rates and to help you find the right models in order to best promote your products. Subminimal models are recruited from the finest model agencies in the world and have their health and body mass index regularly monitored to ensure their health and safety. If you are interested in becoming a model for us please have your respective modeling agency contact us to set up a formal interview. Be sure to include links to your resume, cv, portfolio, and personal website if applicable. In order to promote a positive public image to impressionable audiences and to do our part in combatting eating disorders such as anorexia and bulemia, all size 0 models and models under 16 years of age are banned from employment with Subminiminal, including all fashion shows and advertisements. All models are subject to routine health examinations before participating in any assignment.

 

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